Friday 1 April 2011

Task 7 - Constrcuting the Other

Throughout the newspaper, a false sense of unity is present throughout. The front cover provides a clear divide between them, and the police force. It ridicules the police force over an “assault with a marshmallow.” Even though the police are in a position of authority, it attempts to place the readership in a position of power.
The second page reinforces the sense of unity, presenting them much in the same way as the police force: even though the reader isn’t “powerful,” they are not making “Nazi slurs.” This is reinforced by the presentation of “Lords plotting,” representing them as villains, clearly defining them as the enemy of the readership.


Page 3 serves as a tool to boost the reader’s masculinity: it offers reassurance to the reader that they are attractive, the model has been waiting on this page, only for them, reinforced by the inclusion of the models name, age, and home: AMII, 24, from Birmingham: the model literally saying “you know where to find me,” further reinforced by “Get today’s girl on you phone.” Her inclusion in the newspaper justified by her view on the news: “AMII loves the story about pupils discovering topless photos of their pretty art teacher:” this particular “News in Briefs,” not only serves as a device to reinforce the model as an object which only functions to satisfy sexual desires, but also to coax the reader into continuing to read the newspaper in search of this article.


This particular article (page 17) functions to solidify the idea that even though the reader may not be powerful, it doesn’t matter: those that are in any position of power are essentially idiots anyway. The headline ridicules a middle class accent, which immediately divides the reader from them:” Posh School:” it isn’t just any school. The article presents a relatively successful woman, and presents her in a way similar to the page 3 model: the article states that she has been “exposed:” giving the impression that she is a porn star/come teacher, whereas in realty she was posing for a anti breast cancer campaign.

Overall the images that I have looked provide clear indicators on how the reader should define themselves: Irresistible to women, although they are not in any position of authority, they are in fact the ones in power.

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